Contribution Marketing
Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.
Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.
“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow
A COMPANY AT BEST CAN BE ITSELF
Lifestream (Jaiku)
5 comments
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January 4, 2007 at 9:21 am
Marc Fonteijn
Excelent, this is not something we (or anyone else) have to discuss or agree on because it’s currently happening around us. Another interessting part would be what kind of influence these changes have on current business models and how models will have to change.
I would change the grey font to something that contrasts more with the black background.
January 4, 2007 at 12:42 pm
thinkmobile
Thanks..(for the tip)
January 14, 2007 at 9:18 pm
EJ
Goede presentatie! Heb ‘m net eens wat langduriger gelezen.
January 14, 2007 at 9:22 pm
thinkmobile
@EJ
Thanks.. Ben ook benieuwd wat je van 3D Value Chains en Value Chain Rehuffle vindt.. Ook op Slideshare te vinden. Heb het idee dat er een grote verschuiving aankomt…
July 29, 2007 at 6:33 pm
Can you use Hypnosis when dating?
Great information here. Thanks for all your work.