Contribution Marketing
Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.
Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.
“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow
A COMPANY AT BEST CAN BE ITSELF
5 comments
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February 27, 2007 at 12:11 am
Gerjanne
Great work!
February 27, 2007 at 7:43 pm
Mike Janssen
Gaaf! This really shows your passion and true believe.
Wonderfull to see someone living his inspiration. Your original use of “soundbite texts”, use of colours builds up a very clever mood which I consider an form of art. Good job!
February 27, 2007 at 8:14 pm
thinkmobile
@ Gerjanne and Mike,
Thanks for the kind words..
@Mike
Can you describe the mood? Maybe sounds silly but I feel very comfortable with powerpoint to express my thoughts..
February 28, 2007 at 2:46 pm
Mike
The form versus the content builds in space for realising that we communicate not only in words but are als influenced by emotions.
Recognition that there is an understanding that people and communiction is about more than just words. I can write that down but that thought / awareness is cleverly woven through out the ppt.
February 28, 2007 at 2:46 pm
Mike
The form versus the content builds in space for realising that we communicate not only in words but are als influenced by emotions.
Recognition that there is an understanding that people and communiction is about more than just words. I can write that down but that thought / awareness is cleverly woven through out the ppt.