Contribution Marketing
Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.
Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.
“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow
A COMPANY AT BEST CAN BE ITSELF
Lifestream (Jaiku)
6 comments
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March 6, 2007 at 10:34 pm
Lionel David
This clip is really great especially because the beautifull song is coming from one my favorite band …Mogwai, its names is “Kids will be skeletons” from “Happy song for happy people” album..what a great name for such clip
March 7, 2007 at 8:13 am
thinkmobile
Thanks for the info Lionel.
Bytheway would you like to share how your project in Community Production is going?
March 7, 2007 at 10:21 am
Tom van Brunschot
Great messages! Here’s mine :
[URL=http://imageshack.us][IMG]http://img224.imageshack.us/img224/5764/themessagegg5.jpg[/IMG][/URL]
Got that same V for Vendetta mask (shown in the end).
Brilliant movie.
March 7, 2007 at 10:22 am
Tom van Brunschot
Once again as the image is not shown properly. Here’s a link :
http://img224.imageshack.us/img224/5764/themessagegg5.jpg
March 7, 2007 at 11:56 pm
Gerjanne
Thanks for sharing this! It’s really beautiful.
March 8, 2007 at 10:48 pm
Lionel David
Hello ThinkMobile, the CrowdSpirit project is still on the design phase and on very good track !!. We will normally launch the official service for this summer. You can find further information on this interview on SmartMobs-> http://www.smartmobs.com/archive/2007/03/08/interview_with_….html