People are connected through, email, cell phones, IM, social networks and blogs. A new democracy is forming quickly. The rules of the game are changing. The power of the collective will start to influence us beyond the boundaries of Media/ICT.(web 2.0). People seek sustainability, contribution to their life and that of the community, transparancy and intrinsic product values. Contribution Marketing helps companies to transist from being focussed on growth(isolated) to being focussed on contribution(connected).

My ChangeThis Manifesto

March 19, 2007 in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic values, Manifesto, Strategic CSR, Strategy, Sustainability, Valuechain, post capitalism

Dear reader,

My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published.

Here is my proposal:

Value Creation: The RIGHT way

19-March-2007

The coming years competitive advantage for corporations is created purely by right brain activities: creativity, intuition, emotion, communication and a holistic view of the world. This manifesto is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This manifesto has the ambition to support companies to reach their true potential. Not through growth but through self actualization. “A company at best can be itself”

Thanks for voting for this manifesto!

Contribution Marketing

Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.

Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.

“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow

A COMPANY AT BEST CAN BE ITSELF

3 comments

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March 23, 2007 at 7:21 pm

Steli Efti

Hi raimo! I saw your proposal on ChangeTHIS and voted for it! Good luck! Steli

March 24, 2007 at 8:39 am

thinkmobile

Hi Steli,

Thanks!!! Let’s hope I get enough votes…

Raimo

March 29, 2007 at 7:04 am

Wim

Hi Raimo,
I voted on your porposal at ChangeThis. Like the subject. Especially the contradictio “Focus on growth (financial I suppose) hinders true corporate development”. I am a loyal reader of the ChangeThis-manifestos. They truly inspire. Hope to read your contribution soon! Greetings, Wim.

My ChangeThis Manifesto

Contribution Marketing

Lifestream (Jaiku)

My other blog

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3 comments

My ChangeThis Manifesto

Contribution Marketing

Lifestream (Jaiku)

My other blog

Webpages worth saving

My photos

Recent Readers

Blogroll

Category Cloud

Archives

Meta

3 comments