Contribution Marketing
Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.
Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.
“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow
A COMPANY AT BEST CAN BE ITSELF
4 comments
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May 1, 2007 at 11:10 pm
Gerjanne
You don’t have to write to blog… Just linkdump to share interesting visual discoveries with us
)
May 2, 2007 at 4:49 am
thinkmobile
good idea..
May 2, 2007 at 8:36 pm
osotraining
How do you like the idea to not quit, not give up but to let it fade away…. like everything organic and authentic does….
May 2, 2007 at 9:07 pm
thinkmobile
Yes.. It is accepting decay(Second Law of Thermodynamics).. A theme I REALLY like. When I was in Thailand this struck me as being totally acceptable there. We find it somehow a loss not to use/maintain things..
Let the energy flow..
Must say..I just changed the purpose of this blog to the circumstances I am in..