People are connected through, email, cell phones, IM, social networks and blogs. A new democracy is forming quickly. The rules of the game are changing. The power of the collective will start to influence us beyond the boundaries of Media/ICT.(web 2.0). People seek sustainability, contribution to their life and that of the community, transparancy and intrinsic product values. Contribution Marketing helps companies to transist from being focussed on growth(isolated) to being focussed on contribution(connected).

How big can Cosplay become?

May 2, 2007 in Crafting, Creativity, Play

This is Citizen Prime..He is NOT alone..

Role playing and Cosplay are big.. It is extending your virtual world into everyday reality. The mekka of Cosplay is Japan. Where it is very common to see people dressed up on the streets. Have a look at this clip about Harajuku.

Somehow this converging of virtual worlds and the physical world is highly intriguing. With Augmented/Mixed reality the bounderies between these two worlds even become more vague.. Have a look at this clip and just try to imagine how the worlds might look.

Extending your avatar or WoW character into real life? Also trends like Parkour show a growing interest in reclaiming public space and see it as your public playground.

Probably the largest barrier for this to become more mainstream is a “safe” environment. High schools and universities will probably be the first places where this might take off. With games like Tag the first steps in that direction can be taken.

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Contribution Marketing

Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.

Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.

“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow

A COMPANY AT BEST CAN BE ITSELF

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May 4, 2007 at 11:29 am

Tom van Brunschot

Great post.

Parkour, urban freeflow, is awesome by the way. The movie ‘Banlieu 13′ is all about it: http://www.imdb.com/title/tt0414852
Yamakasi too: http://www.imdb.com/title/tt0267129

“Even though I seek perfection, I wear my scars with pride.”

May 21, 2007 at 8:57 am

DripTXT: Taking Back Space «

[...] Society, Taking Back Space, Co-creation, SMS, Sharing, Creativity, Trends Lately I have been focusing on the movement of “Taking Back (Public) Space“. Creating, shaping, using Public Space [...]

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