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People are connected through, email, cell phones, IM, social networks and blogs. A new democracy is forming quickly. The rules of the game are changing. The power of the collective will start to influence us beyond the boundaries of Media/ICT.(web 2.0). People seek sustainability, contribution to their life and that of the community, transparancy and intrinsic product values. Contribution Marketing helps companies to transist from being focussed on growth(isolated) to being focussed on contribution(connected).

Naked Brands

On this page I will post examples of what I call Naked Brands. These are brands undone of their layers and layers of make-up and stripped to the bone. Brands convinced of their natural beauty. Brands that are proud to show themselves. Brands that DO and not brands that tell that they really do. Brands with character that don’t hold back.

These are the brands I want to grow old with..

Iittala creates objects that are thought through in form, function and quality. Objects with a clear thought, created to achieve long lasting everyday use and inspiration. Whether in metal, wood, porcelain or glass, Iittala design objects are tools for contemporary living

Iittala continues to be a major driving force of Scandinavian design with legendary designers Kaj Franck (1911-1989) and Alvar Aalto (1898-1976) as the cornerstones for the brand. Iittala objects are design essentials stripped to their core; the pure union of function, form and quality that demonstrates our core philosophy of lasting everyday design against throwawayism.

starbucks

Contribution Marketing

Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.

Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.

“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow

A COMPANY AT BEST CAN BE ITSELF

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January 6, 2007 at 11:17 pm

Naked Brands « Contribution Marketing

[...] Naked Brands ← Designworld: “We are ashamed, back to contributing” [...]

March 9, 2007 at 10:38 am

The Broad Thought « CONTRIBUTION MARKETING

[...] Naked Brands [...]