Just read a blogpost about OpenCola. OpenCola is a brand of cola unique in that the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe as long as they, too, license their recipe under the GNU General Public License.
I could see that they would have a great recipe in the end. Is a great recipe in the end enough to become big. How about distribution of non-digital items? Would distribution organize itself if demand is high enough? How about awareness?
That made me think on the true value of Coca Cola. Currently I believe it is the distribution network. It is the distribution network that connects Coca Cola with the customer. The recipe is secret, but is it really that valueble?
What if Coca Cola sees cans and bottles as distribution units. What if I could put a mini CD in a canshaped container. Distribute it through the Coca Cola network. I could buy a chilled CD from the vending machine.
Would OpenCola ever be sold through Coca Cola’s distribution channels? Does Coca Cola have a choice if the public would demand it?😉