Just read my weekly(or is it monthly?) update from Springwise. It had an article about Coca Cola:

 Magazine on a bottleOffering girls on the move something to read with their diet beverage,
Coca-Cola Belgium will be the first soft drink company to use the
Magazine on a Bottle concept.

It reminded me of a post I made about Coca Cola and their true value:

That made me think on the true value of Coca Cola. Currently I believe it is the distribution network. It is the distribution network that connects Coca Cola with the customer. The recipe is secret, but is it really that valueble?

What if Coca Cola sees cans and bottles as distribution units. What if I could put a mini CD in a canshaped container. Distribute it through the Coca Cola network. I could buy a chilled CD from the vending machine.

Hehe…let’s see when it happens..