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My daugther of three is very proud that she is growing. In the car she asked if her sister is growing aswell. I confirmed. Then she asked if her friends are growing and her nephew and niece.. Yes they are all growing. Finally she asked if daddy is growing also.. I said no.. Daddy is not growing anymore. Daddy is growing in different ways. She looked confused.. That look stuck with me..
Later that look suddenly reminds me of how corporations “look” when you tell them that there is a limit on (profit) growth. There is something like an equilibrium. That different ways of growth than monetary/scale are needed..
What can we learn from this?
Thanks to David Armano
I believe we have to go cold turkey on the trading way of living..
To really make progress we need to start sharing.. Sharing at networkevents, business, schools, wherever.. If you have an apple and I have an orange and we trade.. I have an apple and yo have an orange.. When we exchanges ideas.. We both have two ideas and maybe some insights to create a third.. 😉
Great post on Hee-Haw marketing. Comforting to see more are seeing the change..
Please read it!
Here are some great parts out of that post:
So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started to adapt to this new environment by doing the only thing we could do, stop advertising, and just embrace the humanity of it all.
Now, we’ve become conversationalists, trying desperately to elicit some response where before we simply ignored it. And that’s a good thing. The implication is that we no longer own it or control it. Now we earn it.
While “targeting” the right consumers is more important than ever, our focus is expanding to trust, to improving the lives of our customers. It’s evidenced when you hear ad:tech attendees like Carver say, “The first question that should be hardwired in our product skulls is how will this help someone do something better, or faster or with more enjoyment…my mom, myself, my friends, etc. If we didn’t believe in our technology and the effort then there would be no enjoyment in bringing an app to market. In the end today’s market and media should be about many levels of choice and the opportunity to participate at whatever level a person finds most rewarding.”
As Harold Mann of Mann Consulting said, “But those that definitely work to improve people’s lives tend to make money more easily. When the money is the byproduct of the work and not the reason for it, it is easier to sustain one’s career.”
Robert Wright: How cooperation (eventually) trumps conflict
If we are slowly moving to an Creative/emotion driven market, how can stockmarkets/financial institutions assess value? How can you predict and define value in such an abstract, emotional and human environment.
I asked a question in LinkedIn. Excellent tool! See the question and answers below..
Conclusion: We tend to have different believes…
What is the most important ingredient in the process of creation?
- The ability to suspend judgment and allow ideas to flow.
- A well defined problem. In advertising, the problem might be “Our product (company) is perceived as such and such, we want to change that perception to so and so. How do we do it?”
- Creativity … a defined problem and clarity are great, but you need to be able to go outside the box … often a long way when creating someting new …
- Passion and simplicity.
- Some people are better at creation than others. No mistake : all people are creative. But some have more passion, interest and talent for creation. Are willing to invest time in it, are taking the risks to experiment.
Further : the right mix of people in a creation process : different kinds of people can augment each others’ talents.
Environment : Differs greatly for different people, but Fear is the greatest enemy of creation. Boundaries, however, can help creation very well. I always like to think of the ideal creation environment as one where I would like to play a game in.
- Perseverence/persistence, visualization, trust and inner peace
- Trust! Theory of Social Constructivism: there is no one reality or there is only one reality, either is the same leading to us ourselves: the absolute top of creativity. Therefor it helps me to trust that coincidence does not exist as creation is creating reality.
- Me… or you?
- Well, based on my experience in creating mobile phones from idea to mass-market creation – mix of people, information (of market), experience, trial-error method and also perseverance to the issue at hand, and a bit of a madness as well…One of the most interesting concepts of a mobile phone was made in cellar of an old house purposefully – not within processes of full R&D engineers … At least, this is the way story goes 😎 .The process of innovation is naturally an interesting area where creativity is needed besides using it for advertising – where similar “propeller heads” are needed to create new campaigns…
- I’m going to have to go with water, an amino-acid rich watery soup, and radiant energy (preferably UV).
- Maybe this is too obvious, but it seems the answer is in the question: creativity. To drill down a bit, I’d say that means the ability to think in non-linear ways, to connect seemingly random ideas and (sometimes to one’s detriment) constantly live in the world of possibility. As with intelligence, though, I think there are a number of axes on which creativity can be measured (visual, verbal, etc.) (It has been postulated that the top 1% of creatives have characteristics that may put them at a psychological/functional disadvantage in the “real” world)
- Tough question. As someone in a continually creative position I would say the MOST important ingredient is going to vary… Some days, a problem is presented and a creative solution is required. The pressure of the situation will often force creativity (think of a brainstorming session) Some days, creativity happens as a result of having time and resources at hand. (Consider playing around with ideas because there is NO pressure) Some days, creativity will spring upon you unbidden (think of the brilliant middle of the night idea). I think a willingness to accept is probably the only ingredient that consistently carries through all these situations. (And I am equally certain that there are other situations that elicit creativity.
- Curiosity. That’s what gives me the ability to step into my client’s world. A strong desire to know or learn something that then becomes a product of my imagination
- Fantasy and dreams
Thanks to all that contributed!
Thanks to Chroma
Just found a great new blog: Chroma! Worth a visit!! There was a nice post on Dole’s new “Dole Organic” bananas:
Want to know where your next organic banana is from? (Of course you do).
Dole Organic Bananas come with a three digit farm code on the sticker. The website provides the “backstory” for each farm: location, the history, see photos. Don’t know if this is new, maybe it’s been around and I hadn’t heard of it, but it’s pretty smart. And it gives you an excuse to use the phrase “transmedia bananas”.