I created this blog with the sole function to create awareness for Contribution Marketing.

Contribution Marketing helps companies to transist from being focussed on growth(isolated) to being focussed on contribution(connected).

People are connected through, email, cell phones, IM, social networks and blogs. A new democracy is forming quickly. The rules of the game are changing. The power of the collective will start to influence us beyond the boundaries of Media/ICT.(web 2.0). People seek sustainability, contribution to their life and that of the community, transparancy and intrinsic product values.

Are you ready?


Raimo van der Klein is a marketing and sales professional who worked previously for several large retailers and has been involved in “Connecting People” for the past 6 years. Raimo worked at Nokia Networks as a Product Marketing Manager and worked for Nokia Mobile phones as a Key Account Manager. September 2006 he started as Principal Innovation Manager at KPN in the Netherlands. Responsible for innovation in the field of social networks, co creation and blogging.

Current interests involve: Mobile Marketing, Social Networking, Social sharing, Social Search, RFID, 2D Barcodes, Cocreation, Crowdsourcing, Context awareness, Gadgets, Sustainability, Strategic CSR.

View Raimo Van der Klein's profile on LinkedIn

Email me: raimo[at]planet.nl