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My daugther of three is very proud that she is growing. In the car she asked if her sister is growing aswell. I confirmed. Then she asked if her friends are growing and her nephew and niece.. Yes they are all growing. Finally she asked if daddy is growing also.. I said no.. Daddy is not growing anymore. Daddy is growing in different ways. She looked confused.. That look stuck with me..

Later that look suddenly reminds me of how corporations “look” when you tell them that there is a limit on (profit) growth. There is something like an equilibrium. That different ways of growth than monetary/scale are needed..

What can we learn from this?

Thanks to David Armano

I believe we have to go cold turkey on the trading way of living..

To really make progress we need to start sharing.. Sharing at networkevents, business, schools, wherever.. If you have an apple and I have an orange and we trade.. I have an apple and yo have an orange.. When we exchanges ideas.. We both have two ideas and maybe some insights to create a third.. 😉

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Great post on Hee-Haw marketing. Comforting to see more are seeing the change..

Please read it!

Here are some great parts out of that post:

 So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started to adapt to this new environment by doing the only thing we could do, stop advertising, and just embrace the humanity of it all.

Now, we’ve become conversationalists, trying desperately to elicit some response where before we simply ignored it. And that’s a good thing. The implication is that we no longer own it or control it. Now we earn it.

While “targeting” the right consumers is more important than ever, our focus is expanding to trust, to improving the lives of our customers. It’s evidenced when you hear ad:tech attendees like Carver say, “The first question that should be hardwired in our product skulls is how will this help someone do something better, or faster or with more enjoyment…my mom, myself, my friends, etc. If we didn’t believe in our technology and the effort then there would be no enjoyment in bringing an app to market. In the end today’s market and media should be about many levels of choice and the opportunity to participate at whatever level a person finds most rewarding.”

As Harold Mann of Mann Consulting said, “But those that definitely work to improve people’s lives tend to make money more easily. When the money is the byproduct of the work and not the reason for it, it is easier to sustain one’s career.”

Just reading the 8th habit of Stephen R. Covey. What a treasure.. So inline with my thoughts and believes. Finally I can reference to a book 😉

Big difference is that I am not placing primarily individuals in this process of transformation but rather “legal persons” or objects(products, brands).

So many things I wish to share about this book…

Thanks to John Grant!

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe,  a powerful story..

The beauty is that what I am preaching I need to practice..

Arghh end of the week it is online…

Just read a blogpost on Communities Dominate Brands about Engagement Marketing at Mini.

Somehow having problems with the Engagement Marketing route.. The danger lies in it that you end up with undifferentiated product with no clear intrinsic value that is compensated with a kind of entertaining function added on top of the “so so” product to create a feeling of community or belonging. Resulting with greatly stimulated senses but no deep emotional connect based on emotions.. Hmm…

Decided to put some thought into a slide..(click on it)

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Contribution Marketing

Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.

Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.

“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow

A COMPANY AT BEST CAN BE ITSELF
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