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Thanks to David Armano


Well. Finally I finished a presentation in which I combine many of my thoughts and beliefs. It is the most personal set of thoughts yet. Like everything I produce still work in progress.

Have a look at the presentation. Like always very curious on your thoughts and comments..

Adfoblog pointed out this funny YouTube clip. Excellent to show how far from the truth we still are. Amazing how rich the business culture is that we created..

Just read an article at Core 77 about what is going on in designsland. Seems that designers(even Phillipe Starck) start to be ashamed of the world they helped create. There seems to be a general feeling of guilt towards the amount of useless products that are created.

Design has been used as a marketing tool. Design used as a label of quality. Next to that it is used as aesthetic manipulation that stimulates the urge to buy( via color, shape and surprise).

I love this sentence. It is exactly what I believe.

“Taking a leaf out of Dieter Rams’ book he goes on to expound an “approach to design, of leaving out the design, [which seems] more and more of the way forward.” By this he means working hard to ‘design out’ designerly flourishes, so as to get at the essence of an object and reach an understanding of its appropriate position within a historical visual context—or as he puts it, crafting objects that know their ‘place in the society of things”

Some brands are doing the right things…
Iittala creates objects that are thought through in form, function and quality. Objects with a clear thought, created to achieve long lasting everyday use and inspiration.

Design is becoming about contributing!!!

Contribution Marketing

Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.

Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.

“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”


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