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My daugther of three is very proud that she is growing. In the car she asked if her sister is growing aswell. I confirmed. Then she asked if her friends are growing and her nephew and niece.. Yes they are all growing. Finally she asked if daddy is growing also.. I said no.. Daddy is not growing anymore. Daddy is growing in different ways. She looked confused.. That look stuck with me..
Later that look suddenly reminds me of how corporations “look” when you tell them that there is a limit on (profit) growth. There is something like an equilibrium. That different ways of growth than monetary/scale are needed..
Great post on Hee-Haw marketing. Comforting to see more are seeing the change..
Please read it!
Here are some great parts out of that post:
So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started to adapt to this new environment by doing the only thing we could do, stop advertising, and just embrace the humanity of it all.
Now, we’ve become conversationalists, trying desperately to elicit some response where before we simply ignored it. And that’s a good thing. The implication is that we no longer own it or control it. Now we earn it.
While “targeting” the right consumers is more important than ever, our focus is expanding to trust, to improving the lives of our customers. It’s evidenced when you hear ad:tech attendees like Carver say, “The first question that should be hardwired in our product skulls is how will this help someone do something better, or faster or with more enjoyment…my mom, myself, my friends, etc. If we didn’t believe in our technology and the effort then there would be no enjoyment in bringing an app to market. In the end today’s market and media should be about many levels of choice and the opportunity to participate at whatever level a person finds most rewarding.”
As Harold Mann of Mann Consulting said, “But those that definitely work to improve people’s lives tend to make money more easily. When the money is the byproduct of the work and not the reason for it, it is easier to sustain one’s career.”
Robert Wright: How cooperation (eventually) trumps conflict
Just found a great new blog: Chroma! Worth a visit!! There was a nice post on Dole’s new “Dole Organic” bananas:
Want to know where your next organic banana is from? (Of course you do).
Dole Organic Bananas come with a three digit farm code on the sticker. The website provides the “backstory” for each farm: location, the history, see photos. Don’t know if this is new, maybe it’s been around and I hadn’t heard of it, but it’s pretty smart. And it gives you an excuse to use the phrase “transmedia bananas”.
Age of the Individual: this trend is all about being in control. Following high profile corporate scandals and politicians who deny they’ve been up to no good, consumers are looking for products and services made “just for me”. Puma’s custom-designed sneakers and Toyota’s customisable Scion are leading examples of just-for-me products. We also want greater control over our health. With the rise of obesity, juvenile diabetes and other diet related health worries, the wellness industry has become increasingly popular. Alternative therapies and the vitamin supplement industry are allowing us to be more involved in the health decision making process with a focus on “me the unique individual”.
Seize the moment: fast food, fast cars, disposable products. This has been with us for some time and is likely to continue as consumers demand the “temporary”. Life-long devotion to a particular “brand product” will decline as people demand faster product lifecycles; they will also buy “no name brands” more often. Consumers will demand products that help them discover new tastes and flavours, as well as allow us to experience innovative design ideas and products.
Mmmm…I recall my grandmother using nothing but Helena Rubenstein products for years and years. She was never swayed by new cosmetic products or swish advertising. Wonder what she’d think of our ‘temporary culture”!
A Deeper Values Experience: I suspect this trend is originating in the Sustainability movement; and also from our deep suspicion and anger towards politicians, Government – you name it. Beyond the fabulous products out there, we also want to feel good about ourselves when we use them. We want to know that we are buying Fair Trade goods or that a percentage of profits goes towards alleviating poverty. Ecotourism is on the rise as we increasingly seek a holiday experience in a rainforest for example. I did this in 2004, when I went to Nicaragua specifically to take a rainforest tour with an indigenous herbal medicine doctor. In driving rain, I slipped down every path and tripped over the roots of huge trees. I couldn’t understand a word the man was saying as he told me how each tree and leaf could be used medicinally – but it was the best travel experience I’ve ever had and I managed to keep my lipgloss on – gotta look good even when traipsing through the jungle :)-
Back to the Future: for decades we’ve been at the mercy of mass production. Seems everything is “Made in China” and the sizes don’t always fit us. So now it’s back to a time when local craft products were available; when one-of-a-kind shopping experiences were the norm; and when we enjoyed simplicity. Again, back to my grandmother – she used to tell me about how she shopped in the 1950s. She would go to David Jones (department store still existing in Sydney) and enjoy a personal shopping experience. If buying gloves, she would place her elbow on a velvet cushion and the assistant would carefully fit the glove over her hand. Clothes and other items were made in Europe or Australia and often these items were unique. (I was in DJs the other day and glanced over at the perfume section – full of Celebrity-name perfumes. What’s happened to the unique, quality products?). Individuals also want products with labels telling exactly where it was made and what the ingredients are.
The New Fear Factor: just as I was gearing up to do a post on what I think are our current fears, along comes this trend. Particularly, post 9/11 we are living in a world where we are watched, searched and our politicians are creating a fear based society that is getting eerily reminiscent of Orwell’s 1984 environment. This leads to a feeling of loss of control as individuals cope with the demands of heightened security issues and concerns over whether a global database of our fingerprints and iris patterns is being constructed. We may not be able to control these external factors, but we are demanding safer food, especially organic and environmentally friendly products.
It’s Reigning Men: I like this trend! we’ve seen the rise of the Metrosexual and mens’ grooming products. Men can now fully participate in the personal care category as societal opinion no longer views a man who moisturises as being “not manly”. It’s predicted that mens’ products will now be included in traditional female categories like body care.
New Consumer-Centric Media: it’s a content driven world and consumers want to be in the driver’s seat when it comes to personalising content and their online experience. Social software is allowing networks and circles of trust to be formed around like-minded people who spread the word about products and services through viral marketing. Online shopping increasingly becomes the norm as online providers trip over themselves to offer you that unique shopping experience.
Just last week, I decided to try buying from an online beauty website (lipgloss again!). I was amazed at the menu of offerings – products from Italy, the US, Greece, you name it – and I could see what other products people were buying from the different categories. My products arrived in just over 24 hours, wrapped in gold tissue paper and with easy instructions on how to return the products if necessary. Certainly beats schlepping around a department store and experiencing often nonchalant service!
Memory Fast Lane: thank goodness, I thought I was having trouble remembering things because I’m getting older. But it seems that our fast-paced, 24/7 lifestyle and being constantly connected is distracting us and causing memory retention issues. This is a problem across generations, not just Baby Boomers, and the vitamin supplement industry is rushing to the rescue with memory concentration aids and brain tonics to help people along the spectrum from students, to online gamers, to senior citizens.
Working Women Revisited: the Womens’ Lib movement of the 1960s and 1970s certainly opened up opportunities for women to have a career. Apparently though a study has linked women’s entrance into the workforce during the 1970s with a significant decline in children’s diets including the onset of juvenile diabetes. So the trend is to eat at home more often (and get in touch with the family) and demand healthy fast-food options (is this an oxymoron?).
The Centenarian Century: with more focus on wellness, work/life balance and services to better support the aging, this will be the century of people living beyond 100 (hope for me yet!). Baby Boomers are currently hitting retirement age and are not about to retire quietly. They will be demanding quality health care, insurance and social services and there will be new products and services to cater for the longevity factor.
Thanks to John Grant!
Googling a bit on the Second Law of Thermodynamics. Somehow have the feeling that this law applies to corporations(closed systems, Entropy) aswell. Found the following post..enjoy! Nature is such an inspiration..
Evolution versus a basic law of nature
Scores of distinguished scientists have carefully examined the most basic laws of nature to see if Evolution is physically possible – given enough time and opportunity. The conclusion of many is that Evolution is simply not feasible. One major problem is the 2nd Law of Thermodynamics.
- law of science: basic, unchanging principle of nature; a scientifically observed phenomenon which has been subjected to very extensive measurements and experimentation and has repeatedly proved to be invariable throughout the known universe (e.g., the law of gravity, the laws of motion). thermodynamics: the study of heat power; a branch of physics which studies the efficiency of energy transfer and exchange.1
Decaying buildings. Massive structures may appear to be capable of lasting almost forever, but they will not. The need for ongoing repairs stems, in part, from the 2nd Law of Thermodynamics. (Scene from the ORIGINS video series.)
The 2nd Law of Thermodynamics describes basic principles familiar in everyday life. It is partially a universal law of decay; the ultimate cause of why everything ultimately falls apart and disintegrates over time. Material things are not eternal. Everything appears to change eventually, and chaos increases. Nothing stays as fresh as the day one buys it; clothing becomes faded, threadbare, and ultimately returns to dust.2 Everything ages and wears out. Even death is a manifestation of this law. The effects of the 2nd Law are all around, touching everything in the universe. Each year, vast sums are spent to counteract the relentless effects of this law (maintenance, painting, medical bills, etc.). Ultimately, everything in nature is obedient to its unchanging laws.
- 2nd law of thermodynamics: Physicist Lord Kelvin stated it technically as follows: “There is no natural process the only result of which is to cool a heat reservoir and do external work.” In more understandable terms, this law observes the fact that the useable energy in the universe is becoming less and less. Ultimately there would be no available energy left. Stemming from this fact we find that the most probable state for any natural system is one of disorder. All natural systems degenerate when left to themselves.3
Cells and blood vessels – scene from the ORIGINS video series.
It is well known that, left to themselves, chemical compounds ultimately break apart into simpler materials; they do not ultimately become more complex. Outside forces can increase order for a time (through the expenditure of relatively large amounts of energy, and through the input of design). However, such reversal cannot last forever. Once the force is released, processes return to their natural direction – greater disorder. Their energy is transformed into lower levels of availability for further work. The natural tendency of complex, ordered arrangements and systems is to become simpler and more disorderly with time.4
|Evolutionism claims that over billions of years everything is basically developing UPWARD, becoming more orderly and complex. However, this basic law of science (2nd Law of Thermodynamics) says the opposite. The pressure is DOWNWARD, toward simplification and disorder. (Illustration from the ORIGINS series)|
Thus, in the long term, there is an overall downward trend throughout the universe. Ultimately, when all the energy of the cosmos has been degraded, all molecules will move randomly, and the entire universe will be cold and without order. To put it simply: In the real world, the long-term overall flow is downhill, not uphill. All experimental and physical observation appears to confirm that the Law is indeed universal, affecting all natural processes in the long run.5
Naturalistic Evolutionism requires that physical laws and atoms organize themselves into increasingly complex and beneficial, ordered arrangements.6 Thus, over eons of time, billions of things are supposed to have developed upward, becoming more orderly and complex.7
However, this basic law of science (2nd Law of Thermodynamics) reveals the exact opposite. In the long run, complex, ordered arrangements actually tend to become simpler and more disorderly with time. There is an irreversible downward trend ultimately at work throughout the universe. Evolution, with its ever increasing order and complexity, appears impossible in the natural world.
|Has the 2nd Law Been Circumvented? No, says expert Frank A. Greco:
No experimental evidence disproves it, say physicists G.N. Hatspoulous and E.P. Gyftopoulos:
- “There is no recorded experiment in the history of science that contradicts the second law or its corollaries…” 9
Creationist Duane Gish comments:
- “Of all the statements that have been made with respect to theories on the origin of life, the statement that the Second Law of Thermodynamics poses no problem for an evolutionary origin of life is the most absurd… The operation of natural processes on which the Second Law of Thermodynamics is based is alone sufficient, therefore, to preclude the spontaneous evolutionary origin of the immense biological order required for the origin of life.” (Duane Gish, Ph.D. in biochemistry from University of California at Berkeley) 10
Emmett Williams, Ph.D:
- “It is probably no exaggeration to claim that the laws of thermodynamics represent some of the best science we have today. While the utterances in some fields (such as astronomy) seem to change almost daily, the science of thermodynamics has been noteworthy for its stability. In many decades of careful observations, not a single departure from any of these laws has ever been noted.” 11
If Evolution is true, there must be an extremely powerful force or mechanism at work in the cosmos that can steadily defeat the powerful, ultimate tendency toward “disarrangedness” brought by the 2nd Law. If such an important force or mechanism is in existence, it would seem it should be quite obvious to all scientists. Yet, the fact is, no such force of nature has been found. A number of scientists believe the 2nd Law, when truly understood, is enough to refute the theory of Evolution. In fact, it is one of the most important reasons why various Evolutionists have dropped their theory in favor of Creationism.
- open systems/closed systems: open thermodynamic systems exchange heat, light, or matter with their surroundings, closed systems do not. No outside energy flows into a closed system. Earth is an open system; it receives outside energy from the Sun.
Is Energy the Key? To create any kind of upward, complex organization in a closed system requires outside energy and outside information. Evolutionists maintain that the 2nd Law of Thermodynamics does not prevent Evolution on Earth, since this planet receives outside energy from the Sun. Thus, they suggest that the Sun’s energy helped create the life of our beautiful planet. However, is the simple addition of energy all that is needed to accomplish this great feat?12
Compare a living plant with a dead one. Can the simple addition of energy make a completely dead plant live?
A dead plant contains the same basic structures as a living plant. It once used the Sun’s energy to temporarily increase its order and grow and produce stems, leaves, roots, and flowers – all beginning from a single seed.
If there is actually a powerful Evolutionary force at work in the universe, and if the open system of Earth makes all the difference, why does the Sun’s energy not make a truly dead plant become alive again (assuming a sufficient supply of water, light, and the like)?
What actually happens when a dead plant receives energy from the Sun? The internal organization in the plant decreases; it tends to decay and break apart into its simplest components. The heat of the Sun only speeds the disorganization process.
The Ultimate Ingredient: Designed and Coded Information
Dr. A.E. Wilder-Smith in the ORIGINS video series.
The distinguished scientist and origins expert, Dr. A.E. Wilder-Smith, puts it this way:
- “What is the difference then between a stick, which is dead, and an orchid which is alive? The difference is that the orchid has teleonomy in it. It is a machine which is capturing energy to increase order. Where you have life, you have teleonomy, and then the Sun’s energy can be taken and make the thing grow – increasing its order” [temporarily].13 teleonomy: Information stored within a living thing. Teleonomy involves the concept of something having a design and purpose. Non-teleonomy is “directionlessness,” having no project. The teleonomy of a living thing is somehow stored within its genes. Teleonomy can use energy and matter to produce order and complexity.14
Where did the teleonomy of living things originate? It is important to note that the teleonomy (the ordering principle, the know-how) does not reside in matter itself. Matter, itself, is not creative. Dr. Wilder-Smith:
- “The pure chemistry of a cell is not enough to explain the working of a cell, although the workings are chemical. The chemical workings of a cell are controlled by information which does not reside in the atoms and molecules.”15
Creationists believe cells build themselves from carefully designed and coded information which has been passed from one life to the next since their original inception.
Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe, a powerful story..
The beauty is that what I am preaching I need to practice..
Arghh end of the week it is online…
My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published.
Here is my proposal:
Value Creation: The RIGHT way
The coming years competitive advantage for corporations is created purely by right brain activities: creativity, intuition, emotion, communication and a holistic view of the world. This manifesto is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This manifesto has the ambition to support companies to reach their true potential. Not through growth but through self actualization. “A company at best can be itself”
Thanks for voting for this manifesto!
Self-actualization is the instinctual need of humans to make the most of their abilities and to strive to be the best they can.
Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.
Maslow writes the following of self-actualizing people(REPLACE WITH CORPORATION):
* They embrace the facts and realities of the world (including themselves) rather than denying or avoiding them.
* They are spontaneous in their ideas and actions.
* They are creative.
* They are interested in solving problems; this often includes the problems of others. Solving these problems is often a key focus in their lives.
* They feel a closeness to other people, and generally appreciate life.
* They have a system of morality that is fully internalized and independent of external authority.
* They have discernment and are able to view all things in an objective manner. Prejudices are absent.