People are connected through, email, cell phones, IM, social networks and blogs. A new democracy is forming quickly. The rules of the game are changing. The power of the collective will start to influence us beyond the boundaries of Media/ICT.(web 2.0). People seek sustainability, contribution to their life and that of the community, transparancy and intrinsic product values. Contribution Marketing helps companies to transist from being focussed on growth(isolated) to being focussed on contribution(connected).

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DripTXT: Taking Back Space

May 21, 2007 in Co-creation, Connected Society, Creativity, Interactivity, Sharing, SMS, Taking Back Space, Trends | 2 comments

Lately I have been focusing on the movement of “Taking Back (Public) Space“. Creating, shaping, using Public Space for our own benefit.

Well now TXTual Healing (Interactive SMS based Street Performance) have a launched a new project called Drip TXT (Working with Adam Chapman and the hand of Graffiti Artist Jesus Saves). Yet another example how Public Space is transforming into a playground.

Making stuff…

May 7, 2007 in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Intrinsic values, Post Advertising, post capitalism, Sharing, Strategy, Trends, Valuechain | 1 comment

Contribution Marketing

Contribution Marketing is the activity of focusing on creating intrinsic ‘product’ value with the purpose to contribute to individuals, groups and this planet. The coming years competitive advantage is created purely by right brain activities: creativity, intuition, communication and a holistic view of the world. This blog is about releasing the strength of the right side brain within businesses. It shows ways to create new value in an emotional driven world. This blog has the ambition to support companies to reach their true potential.

Companies applying Contribution Marketing see themselves as a part of society(instead of isolated closed entities) with a clear definition of their role on how to contribute to this society. These companies are not primarily focussed on growth, more profit or marketshare increase. These companies are focussed on creating TRUE(e.g. not aspirational) value to a group and extract sufficient value to be able to keep facilitating their selected group of people.

“Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.”
Maslow

A COMPANY AT BEST CAN BE ITSELF