Eyebeam

Lambert is a fellow at Eyebeam, which describes itself as an art and technology center offering a common working environment for artists and technologists to pursue digital experimentation. Some of its work, including some awesome art on a city-sized canvas, may be seen in this video.

Thanks to Ideafestival

DripTXT: Taking Back Space

Lately I have been focusing on the movement of “Taking Back (Public) Space“. Creating, shaping, using Public Space for our own benefit.

Well now TXTual Healing (Interactive SMS based Street Performance) have a launched a new project called Drip TXT (Working with Adam Chapman and the hand of Graffiti Artist Jesus Saves). Yet another example how Public Space is transforming into a playground.

Making stuff…

Sharing?

What can we learn from this?

I am the Media

Thanks to David Armano

New World of sharing

I believe we have to go cold turkey on the trading way of living..

To really make progress we need to start sharing.. Sharing at networkevents, business, schools, wherever.. If you have an apple and I have an orange and we trade.. I have an apple and yo have an orange.. When we exchanges ideas.. We both have two ideas and maybe some insights to create a third.. 😉

In case you didn’t notice, Advertising as we knew it is gone

Great post on Hee-Haw marketing. Comforting to see more are seeing the change..

Please read it!

Here are some great parts out of that post:

 So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started to adapt to this new environment by doing the only thing we could do, stop advertising, and just embrace the humanity of it all.

Now, we’ve become conversationalists, trying desperately to elicit some response where before we simply ignored it. And that’s a good thing. The implication is that we no longer own it or control it. Now we earn it.

While “targeting” the right consumers is more important than ever, our focus is expanding to trust, to improving the lives of our customers. It’s evidenced when you hear ad:tech attendees like Carver say, “The first question that should be hardwired in our product skulls is how will this help someone do something better, or faster or with more enjoyment…my mom, myself, my friends, etc. If we didn’t believe in our technology and the effort then there would be no enjoyment in bringing an app to market. In the end today’s market and media should be about many levels of choice and the opportunity to participate at whatever level a person finds most rewarding.”

As Harold Mann of Mann Consulting said, “But those that definitely work to improve people’s lives tend to make money more easily. When the money is the byproduct of the work and not the reason for it, it is easier to sustain one’s career.”

Moral Revolution..

Robert Wright: How cooperation (eventually) trumps conflict

Assessing creational capabilities in corporations

If we are slowly moving to an Creative/emotion driven market, how can stockmarkets/financial institutions assess value? How can you predict and define value in such an abstract, emotional and human environment.

I asked a question in LinkedIn. Excellent tool! See the question and answers below..

Conclusion: We tend to have different believes…

What is the most important ingredient in the process of creation?

• The ability to suspend judgment and allow ideas to flow.
• Brevity.
• A well defined problem. In advertising, the problem might be “Our product (company) is perceived as such and such, we want to change that perception to so and so. How do we do it?”
• Creativity … a defined problem and clarity are great, but you need to be able to go outside the box … often a long way when creating someting new …
• Passion and simplicity.
• Some people are better at creation than others. No mistake : all people are creative. But some have more passion, interest and talent for creation. Are willing to invest time in it, are taking the risks to experiment.
  Further : the right mix of people in a creation process : different kinds of people can augment each others’ talents.
  Environment : Differs greatly for different people, but Fear is the greatest enemy of creation. Boundaries, however, can help creation very well. I always like to think of the ideal creation environment as one where I would like to play a game in.
• Perseverence/persistence, visualization, trust and inner peace
• Trust! Theory of Social Constructivism: there is no one reality or there is only one reality, either is the same leading to us ourselves: the absolute top of creativity. Therefor it helps me to trust that coincidence does not exist as creation is creating reality.
• Communication
• Me… or you?
• Well, based on my experience in creating mobile phones from idea to mass-market creation – mix of people, information (of market), experience, trial-error method and also perseverance to the issue at hand, and a bit of a madness as well…One of the most interesting concepts of a mobile phone was made in cellar of an old house purposefully – not within processes of full R&D engineers … At least, this is the way story goes 😎 .The process of innovation is naturally an interesting area where creativity is needed besides using it for advertising – where similar “propeller heads” are needed to create new campaigns…
• I’m going to have to go with water, an amino-acid rich watery soup, and radiant energy (preferably UV).
• Maybe this is too obvious, but it seems the answer is in the question: creativity. To drill down a bit, I’d say that means the ability to think in non-linear ways, to connect seemingly random ideas and (sometimes to one’s detriment) constantly live in the world of possibility. As with intelligence, though, I think there are a number of axes on which creativity can be measured (visual, verbal, etc.) (It has been postulated that the top 1% of creatives have characteristics that may put them at a psychological/functional disadvantage in the “real” world)
• Tough question. As someone in a continually creative position I would say the MOST important ingredient is going to vary… Some days, a problem is presented and a creative solution is required. The pressure of the situation will often force creativity (think of a brainstorming session) Some days, creativity happens as a result of having time and resources at hand. (Consider playing around with ideas because there is NO pressure) Some days, creativity will spring upon you unbidden (think of the brilliant middle of the night idea). I think a willingness to accept is probably the only ingredient that consistently carries through all these situations. (And I am equally certain that there are other situations that elicit creativity.
• Curiosity. That’s what gives me the ability to step into my client’s world. A strong desire to know or learn something that then becomes a product of my imagination
• Fantasy and dreams

Thanks to all that contributed!

 

Going for Greatness

Just reading the 8th habit of Stephen R. Covey. What a treasure.. So inline with my thoughts and believes. Finally I can reference to a book 😉

Big difference is that I am not placing primarily individuals in this process of transformation but rather “legal persons” or objects(products, brands).

So many things I wish to share about this book…